Promotional Plastic Mugs – An Inexpensive Brand Building Strategy

The corporate word is competitive. Business organizations, whether they are selling customer services, consumer products or durables, are trying hard to outsmart each other and sell their products better. So, how does one win the competition? This is done by creating repeated impressions of the brand and their products on the consumers mind.

There are a number of ways to advertise your business. Promotional products and gifts like promotional plastic mugs and others make sure that that the customer is repeatedly reminded of the products and services of a brand.

Why Plastic Mugs?

Promotional products can be classified into two categories, i.e. durables as well as non-durables. The non-durables like stationery pads, post-it notepads and folders can only go so far. It’s the durables like plastic mugs that people are actually going to remember. Promotional plastic mugs make sure that the advertisement reaches the customers and stays with them for a long time.

Creating an Impression

Most promotional products have a limited life. Either they are not as durable as they should be or that they get thrown away as they aren’t really useful. Plastic mugs fulfill both these criteria. They are durable and can be used for years at end. Plastic mugs can be put to use in day to day life and hence will keep reminding the customers of the product and the brand name.

What to Print on Them?

Well, if you own a popular cola brand or a fast food chain then we do not need to try and give you any ideas. Here are a few ideas for brands that are beginning to endorse their products with the help of such promotional items:

Name and Logo

If you are a fairly known brand, get your brand name and company logo imprinted on these mugs. Make sure that the design of the logo stays constant at all times. Most consumers have an attention span of not more than 1-2 seconds. You have to get your job done within that time frame.

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