According to Wikipedia, “influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field.” In a nutshell, influencer marketing makes use of groups or individuals who hold a certain number of fans/followers and get them to endorse products or items or services over social media. Compared to the traditional marketing of print, radio, or TV ads, influencer marketing can be done via social media and in these influencers’ own accounts.
Influencer marketing can be a very effective strategy because it allows for a more focused audience. With a focused target group, there is a greater chance of reaching the goal for sales and this is, of course, good for the company. With traditional marketing, companies often have to pay a huge amount for advertising to reach a wide audience, but may not have a high return on investment when the target audience is not reached at all.
Influencers are often just “normal people” who happen to have a huge number of followers on social media. They would often use the products and provide a review through their social media accounts, and the viewers or readers are encouraged to comment and share their own experiences with the products. An effective influencer would definitely get a high number of people sharing their experiences and this means higher sales for that product.
When an influencer promotes your brand, it makes it more “believable” and “accessible” because the review came from someone who is not connected to the company. In traditional marketing, the company promotes its own brand and relies on advertisements to get people to try their product or services. But when an influencer says that your brand is “awesome,” consumers are more likely to be encouraged to try it out for themselves.
Investing in influencer marketing is definitely good for business, as long as you choose the right influencer. Not all influencers are appropriate for some businesses, and searching for the right influencer can be the tedious part of the work. Engaging an influencer marketing agency will help get you the correct influencer for your business. Part of the influencer marketing agency services will be to research the best influencers and if they are a perfect match for your business. The research entails poring through the social media pages and how much engagement the influencer gets, and how effective their work is with other brands.
Another part of the influencer marketing agency service is getting the influencer to work with you. The top influencers would most often receive plenty of offers from different brands and getting them to work with you will involve a creative strategy.
GUIÓN PARTNERS can help you get started on influencer marketing. With the help of an influencer marketing agency, you get to discuss what you want to happen for your brand in this marketing strategy and how you want it done. Guion Partners has experience in the advertising and marketing industry and can connect you with the perfect influencer through their network of celebrities and social media experts. Let Guion Partners work with you and take care of the marketing side as you grow your business even further.