Facebook is the most popular social network in the entire world. It has now over 2.37 billion monthly active users. The usage of Facebook continues to grow with an increase of 55 million from the previous quarter.
There is so much that Facebook can offer to your business. But if you want to be successful on Facebook and grow your business, you’ll have to do something more than just creating amazin posts. Your success is more about the distribution than the content.
Nowadays many businesses are investing in Facebook ads resulting in the increase in competition. Having a perfect marketing strategy will help your business have a better chance of success.
So to help you, today we’re discussing there proven Facebook marketing ideas, directly from the experts at the Facebook marketing company Socinova.
- Reach Out to the Right People
Reaching the right people is essential to be successful on Facebook. You need to reach out to the people who are interested in your products or contents. But how do you do that?
The first step is to analyze your current audience regarding what type of content they like more. The best place to look for this data is Facebook’s own Audience Insights.
The Audience Insights of your Facebook business page will help you learn about the interests of your audience so you can use those to target people via Facebook advertising.
This data will also help you identify the right hashtags to use in your posts to reach out to the right people.
- Create Facebook Contest and Giveaways
If you have a good number of followers, a Facebook contest can be a great way to create more engagement with your followers. Engagement is the key here. High engagement rate results in a greater number of sales as your customers will be hyped up.
Run a Facebook contest every season at a specific time. This way your audience will wait for the next season which will help you create more brand awareness.
There are many different types of contests that you can run. Give some huge discount to the winners which will turn into a sale later.
People love discounts and you have a great opportunity to use this to increase sales and engagement.
Contests and giveaways are also a great way to reach out to new audiences on Facebook as they might become interested in your products after participating in your contest.
- Show Your Social Responsibility
According to a survey, more than 70% of online consumers said that they like companies which are socially and environmentally responsible.
Specially the millennials, they care a lot about the environment. On Faecbook, you can talk about any charity or sponsors that your business is helping. This will help you increase your brand value and attract more users who like companies showing their social responsibility.
Final thoughts
Getting success on Facebook is more about how you market your business. Create engaging posts regularly and apply the above techniques to increase your sales. Plan it very carefully, business is all about planning. A great Facebook marketing plan will always help you get success!